Thank you for considering Underwood’s for your jewelry and watch repairs. We know that your jewelry is priceless to you and are honored to be trusted with its care. We have two master jewelers and two Rolex trained watchmakers on our staff. Underwood’s is fortunate to have the best repair departments in Jacksonville and Ponte Vedra Beach, FL.

Each of our locations is setup to handle your jewelry/watch repair needs. A sales associate will take a photo of your piece, give you a receipt and insure it for a value determined by you while it is in our possession. If you would like an estimate before we do any work, we will contact you with a price for you to approve before we begin work. Since every piece of jewelry is unique, each job is looked at individually and handled with extreme care.


Can’t find exactly what you’re looking for? Want to add something personal to your engagement ring to make it extra special? Our educated sales staff and jewelers will work with you to create a custom designed piece. You will be involved in every step of the process, working together to create a one-of-a-kind, custom design.

If you have family heirlooms or jewelry you just don’t wear anymore we can repurpose it into something more beautiful that you’ll treasure again. Create something new and special out of something old!

How long does a custom design take?
Custom designs can take several weeks, so give yourself plenty of time!

To custom design jewelry with our staff, click on the store that’s most convenient for you to schedule a consultation:

Watch Repairs

Underwood’s is fortunate to have a watch repair shop designed and outfitted by Rolex Watch Co. Underwood’s watch technicians are certified as either CW21 or SAWTA, the two highest level designations in the world, denoting a high level of expertise in their craft.


Giving the right gift to your staff and clients is important, and Underwood’s makes it easy for you. Whether you choose to honor an employee for their longstanding service with a Rolex watch or a strand of Mikimoto pearls, our staff will assist you from selection to delivery. Our corporate accounts are perfect for milestone employees, retirement gifts, promotional gifts, client gifts and outstanding performance incentives.

Make an appointment to apply for our corporate program.


At Underwood’s, we want to see all of your dreams come true. We understand that fine jewelry, watches, diamonds and rings are big investments and therefore we proudly offer two options to accommodate your financial needs.

No Interest if Paid in Full within 12 months

Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the promotional period. 1

1 The American Gem Society credit card is issued by Wells Fargo Bank, N.A. Special terms apply to qualifying purchases charged with approved credit. Minimum monthly payments are required during the promotional (special terms) period. Interest will be charged to your account from the purchase date at the APR for Purchases if the purchase balance is not paid in full within the promotional period. Paying only the minimum monthly payment will not pay off the purchase balance before the end of the promotional period. For new accounts, the APR for Purchases is 28.99%. If you are charged interest in any billing cycle, the minimum interest charge will be$1.00. • This information is accurate as of 10/1/2019 and is subject to change. For current information call us at 1-800-431-5921. Offer expires 12/31/2020.

We also offer a layaway program for 10-months, no interest*.

All you need is 20% down to qualify:

- No credit check required -

- Minimum monthly payment -

- Interest free -

- Stays safe in our store until the balance is paid -

Visit Our Stores for Details.

*Unpaid monthly statements will accrue a finance charge. Certain items do not qualify for layaway purchases.

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