Discover more on the Rolex watches
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Engagment

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Fashion

Watches

Rolex

Services

About

Engagement

Wedding & Anniversary

Fashion

Watches

Services

About

WATCHES

Underwood’s carries one of the largest selection of quartz and automatic watches in Jacksonville and Ponte Vedra Beach, FL. We feature Seiko, Michele, Tavannes, Raymond Weil, Tudor and Rolex in our inventories. A watch is a great way to commemorate a special occasion and can be cherished forever. Underwood’s offers a five-year warranty on the movement of all of the watches we carry.

Watch Designers

Rolex logo

Rolex




Michele logo

Michele


For the woman who embraces each opportunity the day brings, Michele watches offer a bold, yet feminine appeal.  Michele watches signature touch creates a fabulous watch that a woman can live in, share and make her own.  From stainless steel to gold watches with adaptable watch straps, wearers are encouraged to embrace their style and take an unapologetic approach to life. Underwood’s carries Michele watches in our San Marco and Avondale locations.


Raymond Well logo

Raymond Well


Raymond Weil brings together all the elements of excellence of the Swiss luxury watchmaking industry. Precision, quality, reliability, and the technical nature of the materials are among the many standards that the Geneva based brand combines with aestheticism and refinement in the creation of its watches. Switzerland’s centuries of carefully handed down watchmaking skills are harnessed by Raymond Weil and reflected in their watches’ styles and craftsmanship. Raymond Weil watches are available in our San Marco and Ponte Vedra locations.


Seiko logo

Seiko


Seiko is a 130-year-old story of innovation.  From the very start Seiko’s credo was, “Seiko should always be a step ahead of the rest.”  Thanks to a continuous stream of industry leading revolutions over the decades, the company established, and has maintained its position as a world leader in the technology of time.  Seiko continues to push the boundaries of time with six different watchmaking technologies:  Mechanical, Quartz, Kinetic, Spring Drive, Solar, and GPS Solar. Underwood’s carries Seiko in our Avondale and Ponte Vedra locations.


Tavannes logo

Tavannes


Founded in 1891 the Tavannes Watch Company has obtained over 300 patents for mechanical and automatic timepieces.  Many of these original innovations are still used in their watches today.  Tavannes Watch Company is known for its quality, accuracy, and value in the world of fine Swiss timepieces. Underwood’s carries Tavannes in each of our locations.


Tudor logo

Tudor


Tudor watches have a long history for quality and impeccable design at a great price.  At Underwood's, we are proud to have been one of the first official Tudor retailers when the brand was reintroduced in the United States in 2013. If you're looking for a luxury watch with a vintage or throwback style, Tudor is a great way to go. Other designs suit discerning tastes. Check out Underwood's current inventory at our stores in Ponte Vedra and San Marco.


WATCH REPAIR

Underwood’s is fortunate to have a watch repair shop designed and outfitted by Rolex Watch Co. Underwood’s watch technicians are certified as either CW21 or SAWTA, the two highest level designations in the world, denoting a high level of expertise in their craft. Our watch shop specializes in the servicing and repair of Rolex watches using only authorized repair parts and tools for every job. Our watchmakers have received extensive training on all caliber movements offered by Rolex and perfect their trade with continuing education on an annual basis. Both of our watchmakers are extremely skilled and will handle your watch with the utmost care.

Just like a fine car, a Rolex watch can last a lifetime if it is serviced with the correct equipment and replacement parts on a regular basis. If not serviced, it can prematurely wear to the point that it can no longer be repaired. Our technicians will remove the movement of your watch, clean each individual part with the proper oils, replace any worn parts, reassemble your watch while adjusting the timekeeping and then refinish the case and each link with a polish that will make your watch look close to brand new. After servicing, your Rolex will have a 2-year warranty on the inside movement. Prices for an overhaul start at $650 and depend on the model of your watch. If you purchased your Rolex from us all future services will be 10% off. The average time frame an overhaul takes to be completed is 10-15 business days*. You can take your Rolex to any of our locations to be serviced.

*Subject to customer approval and availability of parts.

watch band repair

WATCH SIZING

When you wear a watch that does not fit your wrist it can cause damage. If you purchased your watch from Underwood’s we will size your bracelet at any time for free. If you purchased your watch elsewhere, we charge $10-50 depending on the style. We do our best to size watch bracelets within 24 hours of your bringing your watch to us. This is subject to staff availability and parts; therefore, you may have to leave your watch with us for a few days*. If you need extra links we can order them from any of the manufacturers we carry (Michele Watch, David Yurman Timepieces, Tavannes, Seiko, Raymond Weil, Tudor and Rolex).

*Subject to customer approval and availability of parts.

watch battery replacement

WATCH BATTERIES

Underwood’s can change the battery in most watches. The price for a battery change is $10-$35*. While we do our best to change batteries within 24 hours, this is subject to staff availability. You can take your watch to any of our locations for a battery change.

*Subject to customer approval and availability of parts. If you need a battery for a watch brand we don’t carry, we cannot guarantee the water resistance if the gasket breaks during the change.

watch band replacement

WATCH STRAPS/BRACELETS

In our humid Florida climate many leather straps cannot hold up to the rigors of wear for very long. We have a variety of watch straps in all of our stores in different sizes.

Basic leather straps start at $20, but can go up to $500 for some of the Swiss brands.

How To Care For Your Rolex:

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