What is the Grow a Diamond Program?

At Underwood Jewelers in Jacksonville and Ponte Vedra Beach, we offer a unique opportunity to enhance your jewelry collection over time with our Grow a Diamond program. This diamond upgrade program allows you to invest in a diamond now and upgrade it to a larger or more valuable one later, no matter how much time has passed since your original purchase. We believe that jewelry should evolve with your lifestyle, whether you're looking to enlarge a diamond solitaire ring or diamond studs.

Why Choose to Grow Your Diamond?

Choosing to grow your diamond can be a thoughtful and economical decision. Here are three reasons why you might consider this option:

  • Flexibility
    Upgrade your diamond to match changing tastes or significant life milestones without losing the initial investment.
  • Value
    Maintain the value of your initial purchase, as we offer the full credit of your original diamond’s price towards the new, larger diamond.
  • Endless possibilities
    There are virtually no restrictions; you can upgrade to any diamond of a greater value, whether it’s just $1 more or $10,000 more.
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Growing Your
Engagement Ring

Imagine starting with a modest but beautiful engagement ring and, over time, upgrading it to reflect the growth and strength of your relationship. Under the Grow a Diamond program, you can upgrade the center diamond of your engagement ring at any point. This means you can mark an anniversary or other special occasion with a larger or different style of diamond that catches your eye.

Enhancing Diamond Studs
and Pendants

The program is not limited to engagement rings. You can also upgrade diamond studs and pendants. Start with a smaller carat weight and gradually increase the size over the years. For example, imagine beginning with a pair of 0.50ct diamond studs and trading them later for 1.00ct or larger, paying only the difference in value. Just think, you could get a bigger diamond each year if you wanted! Perhaps you’ll start your daughter with a small pair of diamond studs and eventually walk her down the aisle with 1.00ct in each ear.

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What If I Didn’t
Purchase My Diamond
from Underwood’s?

Even if you did not purchase your original diamond from Underwood Jewelers, we can still evaluate it as part of our trade-in program. While we cannot guarantee a trade, our gemologists will inspect and grade your diamond. If the quality meets our standards, we will offer a fair value towards a beautiful diamond from Underwood’s. You can then trade up to one of our superior quality diamonds, such as our Kipekee Diamonds™.

Underwood Jewelers:
Your Trusted Source for
Diamond Upgrades

Whether you’re starting with your first pair of diamond studs or looking to upgrade your engagement ring to a bigger center stone, our program is designed to adapt with you and your special milestones. Schedule a consultation today to discover how you can begin your journey or elevate it with a diamond that evolves and grows with you.

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Start Growing Your Diamond Today

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