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FASHION

Underwood’s is proud to carry many jewelry brands and fashion designers in all of our locations in Jacksonville and Ponte Vedra Beach, FL. Our designers include David Yurman, John Hardy, Roberto Coin, Lagos, Monica Rich Kosann, Mikimoto and many more.

Specials

Every month Underwood’s introduces a new $100 Special which comes in limited quantities.
These specials are beautiful jewelry designs of all types and are the perfect gift for any occasion.

Buy online and pick up in store.

Shop $100 Specials

Blue Cat's Eye Beaded Pearl Necklace

Blue Cat's Eye Beaded Pearl Necklace

Item No. 301015087

$100.00

FASHION DESIGNERS

Belle Etoile

Belle Etoile

French for "Beautiful Star," Belle Etoile is a colorful sterling silver and Italian enamel collection. Belle Etoile is a fun, affordable jewelry line.
Clara Williams

Clara Williams

Clara Williams' features an innovative design which enables the wearer to change the look with a simple magnetic function. Her bold necklaces are unique and can be worn with evening gowns or jeans.
Dao Fournier

Dao Fournier

Dao Fournier jewelry is designed by twin sisters, Lucy and Kimberly, and feature two diamonds on each piece, which symbolizes their connection. The collection is as unique as the twins' personalities.
Erica Courtney

Erica Courtney

Erica's designs have been worn on the red carpet by celebrities such as Julia Roberts, Jessica Alba and Sandra Bullock. Erica Courtney sources fine, rare gemstones all around the World to create a delicate, feminine style.
Graziela

Graziela

Graziela Kaufman grew up in Brazil where she used the country’s natural resources for inspiration in her jewelry designs. Graziela Jewels are intricate and detailed works of art with beautiful colors and gemstones. Each piece is hand designed by Graziela herself. You may have seen her pieces on celebreties such as Jennifer Lopaz, Taylor Swift, Jennifer Lawrence and many more.
Ippolita

Ippolita

We have an extensive collection of Ippolita. Italian artist and designer, Ippolita Rostagno, creates a sleek, modern jewelry line intended for the self-purchasing woman of all ages.
John Hardy

John Hardy

This sterling silver and gold jewelry is hand crafted in Bali with the purpose of not only creating beautiful designs, but also by helping the ecosystem and environment during the process. Men’s Collection is by special order only and can take 1-12 weeks.
Jude Frances

Jude Frances

Jude Frances combines elegant jewelry designs for women of all ages. Their signature hoop and earring charms create countless ways to wear earrings.
Lagos

Lagos

LAGOS was founded in Philadelphia in 1977 by master jeweler, Steven Lagos. The brand pioneered a new category of jewelry, making fine jewelry accessible and wearable for all occasions.
Magerit

Magerit

Magerit is a Spanish word for the ancient city of Madrid and the jewelry designs represent that culture. This unique jewelry line features bold, fashionable looks for individuals who like to wear artisan pieces.
Marco Bicego

Marco Bicego

All of Marco Bicego's designs are hand-crafted in the Venetian region of Italy.
The Mazza Company

The Mazza Company

Originating in Italy in the 1840's, The Mazza Company moved to the US at the turn of the century. Mazza stays true to its Italian roots with their bold designs using 14kt. and 18kt. gold. The Mazza Company is truly an exceptional fashion jewelry manufacturer.
Mikimoto

Mikimoto

Kokichi Mikimoto was the first person to create a cultured pearl after 20 years of experimenting in 1893. Mikimoto pearls are known for their excellent quality and classic designs.
Monica Rich Kosann

Monica Rich Kosann

Monica was inspired to create jewelry from her black and white photography career. She wanted to create timeless designs which could be cherished not only today, but thirty years from now. #WhatsInMyLocket
Norman Covan

Norman Covan

Norman Covan is a third-generation jeweler with an eye for unique designs for women. Norman Covan's jewelry features black diamonds, white diamonds, brown diamonds and colored gemstones in 18kt. gold.
Penny Preville

Penny Preville

Penny Preville mixes styles which range from modern to vintage in 18kt. gold. All of Penny Preville's designs are hand crafted in New York City.
Roberto Coin

Roberto Coin

Roberto Coin adds a signature ruby to each of his designs which touches the wearer's skin and represents good fortune.
Sydney Evan

Sydney Evan

Sydney Evan's designs are inspired by anything and everything. The collection features fashionable beaded bracelets for layering and delicate 14kt. gold pieces of every variety.

BABY JEWELRY

You are never too young for jewelry or diamonds! Underwood’s carries jewelry and gifts for babies and young children in all varieties. We carry styles such as bangle bracelets, add-a-pearl necklaces, baby earrings and gold necklaces- the perfect gifts for babies and children! We have a Grow Your Diamond program in which you can start off with small diamond stud earrings and trade them in as your child gets older for a larger pair.

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