Underwood’s is very fortunate to have two watch technicians that are certified as either CW21 or SAWTA, the two highest designations in the World. Through their combined years of experience, we are able to offer quality watch repairs.

*Subject to customer approval and availability of parts.

Servicing Your Rolex Watch


As a Rolex Authorized Service Center, Underwood's is committed to offering you first-class after-sales service. Our Rolex watchmakers are carefully selected for their uncompromising professionalism and expertise, ensuring that every timepiece leaving a Rolex workshop complies with its original functional and aesthetic specifications.

Servicing your Rolex

watch band repair


When you wear a watch that does not fit your wrist it can cause damage. If you purchased your watch from Underwood’s we will size your bracelet at any time for free. If you purchased your watch elsewhere, we charge $10-50 depending on the style. We do our best to size watch bracelets within 24 hours of your bringing your watch to us. This is subject to staff availability and parts; therefore, you may have to leave your watch with us for a few days*. If you need extra links we can order them from any of the manufacturers we carry (Rolex, Michele Watch, David Yurman Timepieces, Tavannes, Seiko, Raymond Weil, and Tudor).

*Subject to customer approval and availability of parts.

watch battery replacement


Underwood’s can change the battery in most watches. The price for a battery change is $15-$35*. While we do our best to change batteries within 24 hours, this is subject to staff availability. You can take your watch to any of our locations for a battery change.

*Subject to customer approval and availability of parts. If you need a battery for a watch brand we don’t carry, we cannot guarantee the water resistance if the gasket breaks during the change.

watch band replacement


In our humid Florida climate many leather straps cannot hold up to the rigors of wear for very long. We have a variety of watch straps in all of our stores in different sizes.

Basic leather straps start at $20, but can go up to $500 for some of the Swiss brands.