Rolex Day-Date

Ideal accomplishments

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.

The Day-Date is the watch of a global, multicultural and ever-changing world.

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelled out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. Made exclusively of precious metals – 18 kt yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.

Rolex Day-Date Watches - Underwood Jewelers

The Day-Date speaks its wearer’s language

Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal and personal watch.

The President bracelet

Created specially for the launch of the prestigious Oyster Perpetual Day-Date and unveiled in 1956 at the model’s launch, the three-piece link President bracelet, made only from 18 kt gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.