Ruby Jewelry Guide: July’s Birthstone in Jacksonville & Ponte Vedra Beach

July brings the vibrant beauty of ruby, the month’s official birthstone. Known as the “king of gemstones,” rubies symbolize love, passion, courage, and vitality. For centuries, these fiery red gems have been treasured for both their beauty and symbolic meaning. Ancient cultures believed rubies could protect their wearer from misfortune, attract prosperity, and strengthen relationships. Today, people in Jacksonville and Ponte Vedra Beach continue to celebrate rubies for their color, durability, and emotional significance.
Rubies belong to the corundum family, ranking just below diamonds in hardness, which makes them perfect for jewelry meant to be worn daily. Their intense red shades, ranging from deep crimson to bright scarlet, are prized for clarity and “pigeon blood” color. For northeastern Floridians looking for a keepsake gift, ruby jewelry offers both elegance and lasting value.

Gifting Ruby Jewelry
Ruby jewelry is a thoughtful choice for birthdays or self-purchases in Jacksonville or Ponte Vedra Beach. A ruby necklace, bracelet, or pair of earrings offers a personal and special gift. Its deep red color conveys energy, confidence, and admiration, making it well-suited for a July birthday or special occasion gift. Here are just a few ideas to inspire your birthday shopping (whether it’s for yourself or a friend).
Micro Cable Flex® Bracelet with Rubies
Treat yourself or a loved one to a touch of everyday luxury with this David Yurman bracelet featuring signature cable design and vibrant ruby accents. Perfect for the modern professional or creative spirit who enjoys stacking jewelry or adding a subtle pop of color to their everyday outfit. Its flexible design allows comfort and versatility, ideal for someone who balances work, social life, and style seamlessly.
This 18kt white gold halo pendant showcases a 0.50ct round ruby surrounded by twelve sparkling diamonds on a 17-inch chain. Its classic design and vibrant ruby color make it a standout choice for the romantic or sentiment-driven wearer – someone who treasures jewelry with meaning and loves pieces that can be worn every day or for special occasions. Ideal for gifting yourself or a loved one with a penchant for thoughtful, stylish accessories.
Classic ruby and diamond halo studs in 18kt white gold bring July’s birthstone to life with rich color and sparkle. Ideal for the elegant, detail-oriented person who appreciates timeless pieces that transition effortlessly from day to night. These studs are perfect for someone who enjoys understated luxury with a touch of boldness-a refined pick-me-up for a birthday celebration.

Milestone Anniversaries
Traditionally, rubies are associated with the 15th and 40th wedding anniversaries, symbolizing enduring love and devotion for couples in Jacksonville and Ponte Vedra Beach. A ruby ring, pendant, or bracelet can mark these milestones with a gift that is both sophisticated and heartfelt.
Art Deco Ruby & Diamond Necklace
This 14kt white gold Art Deco-inspired necklace showcases a fan-shaped design of round rubies and diamonds for a look that feels both vintage and modern. It is perfect for the collector who loves distinctive, design-forward pieces and wants an anniversary necklace that makes a statement without sacrificing elegance.
14KT White Gold Ruby Eternity Band
This white gold eternity band features 18 bar-set round rubies totaling 2.70 carats, wrapping the finger in rich, continuous color. It is a striking choice for the bold, confident wearer who loves a strong pop of color and wants an anniversary ring that feels modern and substantial.
This 18kt white gold channel-set band alternates rich rubies with round brilliant diamonds, creating a sleek, low-profile ring that pairs beautifully with an existing wedding set or stands alone. It is ideal for someone who prefers clean lines and everyday wearability but still wants the symbolism of ruby’s passion and commitment built right into their anniversary band.

Make July Unforgettable with Ruby Jewelry
From birthdays and self-purchases to milestone anniversaries, ruby jewelry offers a vibrant, meaningful choice for any occasion. Its rich color, symbolic history, and lasting strength make it ideal for daily wear or special celebrations. Visit Underwood Jewelers in Jacksonville or Ponte Vedra Beach to explore our curated selection of ruby jewelry, or shop online to find the perfect ruby piece for yourself or a loved one.
Denise Richards is Vice President of Underwood Jewelers in Jacksonville, Florida, and a GIA Graduate Gemologist as well as an AGS Certified Gemologist Appraiser. She brings both technical expertise and creativity to the jewelry industry. Denise serves as Secretary of the American Gem Society (AGS), Chair of the AGS Conclave Subcommittee, and is a past President of the AGS Young Titleholders. She also sits on the JCK Las Vegas Advisory Board and was the first recipient of the AGS Young Titleholder Award in 2015.
Locations & Hours
SAN MARCO
2044 San Marco Blvd.
Jacksonville, FL 32207
Phone:904-441-6284
Corporate Office: 904-398-4363
Fax: 904-398-6082
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM
PONTE VEDRA BEACH
330 A1A North, Suite 204
Ponte Vedra Beach, FL 32082
Phone: 904-674-3859
Fax: 904-280-9972
Hours of Operation
Monday - Friday: 10AM - 6PM
Saturday: 10AM - 5PM
AVONDALE
3617 St. Johns Avenue
Jacksonville, FL 32205
Phone: 904-441-6598
Fax: 904-387-4836
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM