Save the Date: Underwood Jewelers’ Big Diamond Sale Returns May 17-24

What kind of story do you want your next gift to tell? This May, Underwood Jewelers is offering you a chance to add a meaningful chapter with our returning Big Diamond Sale. From May 17th to 24th in Jacksonville & Ponte Vedra Beach, you can explore a collection where each diamond has the potential to mark something special for the person who lights up your world.
Whether you’re picturing that perfect proposal or a timeless way to say “I love you” on an anniversary, this could be it. We’re also offering 15% off diamond studs and simple solitaire necklaces all month long – because sometimes, the quiet gestures mean the most.

Solitaire Pendants & Studs: Understated, Unforgettable
There’s something undeniably special about the classics. Diamond studs and solitaire pendants are the kinds of gifts that elevate any moment worth celebrating. A graduation. A May birthday. A new chapter for a new mom. Or just a simple reminder that someone is deeply loved.
All May long, we’re offering 15% off these tried-and-true favorites. Maybe you’re looking to mark the moment with something subtle or finally upgrade those go-to earrings to something more sophisticated. Here are a couple of popular options our customers gravitate toward here in Jacksonville and Ponte Vedra Beach:
- Solitaire Pendant Necklace
A simple, hand-set diamond on a fine chain, a pendant necklace is just as lovely layered as it is worn alone.
- Diamond Stud Earrings
Classic, versatile, and forever appropriate, diamond studs are sure to make her smile each time she wears them.
Gifts like these don’t need much explanation. They quietly say: You mean the world to me.

Engagement Rings & Loose Diamonds: A Thoughtful Beginning
If you’ve been thinking about proposing – this summer, or maybe as the leaves begin to turn – now might be the moment to take that first step. During our Big Diamond Sale, we’ll have a thoughtfully expanded in-store selection of loose diamonds and engagement rings available at up to 25% off.
It’s a chance to explore, ask questions, and find something that feels exactly right for your relationship. Design something custom or choose a ring that’s beautifully ready for the big moment. Consider starting your search with options like:
- Diamond Solitaire Ring
This understated four-prong setting lets the 1.20ct round brilliant diamond shine without distraction – perfect for someone who appreciates the simple and heartfelt things in life.
- Toi et Moi Bypass Ring
Ideal for the modern romantic, this Toi et Moi ring pairs a round and pear-shaped diamond in an aesthetic bypass design that’s meant for those who desire a unique expression of love.
- Bezel Set Three Stone Ring
For the partner who values enduring elegance, this ring blends classic halo detailing with a refined nod to the popular three-stone trend.

Here When It Matters Most
At Underwood Jewelers, we’ve spent decades helping our community celebrate life’s most meaningful moments – with jewelry that becomes part of the story. Our Big Diamond Sale in Jacksonville & Ponte Vedra Beach isn’t about rushing or pressure. It’s about timing – helping you choose a piece that feels just right, at just the right moment.
So, whether you’re planning a summer proposal, celebrating a personal milestone, or simply want to show someone how much they mean to you, we’re here to help you pull it off with grace, care, and something that sparkles for decades to come. Hope to see you at the Big Diamond Sale May 17-24!
Locations & Hours
SAN MARCO
2044 San Marco Blvd.
Jacksonville, FL 32207
Phone:904-441-6284
Corporate Office: 904-398-4363
Fax: 904-398-6082
Holiday Extended Hours
December 8th - 12th: 10AM to 6PM
Saturday, December 13th: 10AM to 5:30PM
Sunday, December 14th: CLOSED
December 15th - 19th: 10AM to 6PM
Saturday, December 20th: 9:30AM to 5:30PM
Sunday, December 21st: 11AM to 5PM
Monday, December 22nd: 9:30AM - 7PM
Tuesday, December 23rd: 9:30AM - 7PM
Wednesday, December 24th: CLOSED
Thursday, December 25th: CLOSED
Wednesday, December 31st: CLOSED
Thursday, January 1st: CLOSED
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM
PONTE VEDRA BEACH
330 A1A North, Suite 204
Ponte Vedra Beach, FL 32082
Phone: 904-674-3859
Fax: 904-280-9972
Holiday Extended Hours
December 8th - 12th: 10AM to 6PM
Saturday, December 13th: 10AM to 5:30PM
Sunday, December 14th: CLOSED
December 15th - 19th: 10AM to 6PM
Saturday, December 20th: 9:30AM to 5:30PM
Sunday, December 21st: 11AM to 5PM
Monday, December 22nd: 9:30AM - 7PM
Tuesday, December 23rd: 9:30AM - 7PM
Wednesday, December 24th: CLOSED
Thursday, December 25th: CLOSED
Wednesday, December 31st: CLOSED
Thursday, January 1st: CLOSED
Hours of Operation
Monday - Friday: 10AM - 6PM
Saturday: 10AM - 5PM
AVONDALE
3617 St. Johns Avenue
Jacksonville, FL 32205
Phone: 904-441-6598
Fax: 904-387-4836
Holiday Extended Hours
December 8th - 12th: 10AM to 6PM
Saturday, December 13th: 10AM to 5:30PM
Sunday, December 14th: CLOSED
December 15th - 19th: 10AM to 6PM
Saturday, December 20th: 9:30AM to 5:30PM
Sunday, December 21st: 11AM to 5PM
Monday, December 22nd: 9:30AM - 7PM
Tuesday, December 23rd: 9:30AM - 7PM
Wednesday, December 24th: CLOSED
Thursday, December 25th: CLOSED
Wednesday, December 31st: CLOSED
Thursday, January 1st: CLOSED
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM