Each May, Underwood Jewelers hosts one of our most anticipated events of the year: the Big Diamond Sale in Jacksonville & Ponte Vedra Beach. From May 15th through May 23rd, 2026, we invite you to experience an expanded selection of diamonds, engagement rings, and fine diamond jewelry – offered at special pricing for a limited time.

This event is designed for those who are ready to invest in something meaningful. Whether you’re celebrating a milestone, planning a proposal, or simply adding to your collection, this is an opportunity to discover exceptional diamonds with guidance from our experienced team in Jacksonville and Ponte Vedra Beach.

Upgrade Your Diamond During the Event

If you already own a diamond, this event is also an ideal time to take the next step. During the Big Diamond Sale, we welcome trade-ins as part of your upgrade.

Many clients choose to use this opportunity to move into a larger or higher-quality diamond while taking advantage of event pricing. It’s a thoughtful way to build on what you already have while making your investment go further.

If you’ve been considering an upgrade, our team can walk you through your options and help you find a diamond that better reflects where you are today.

Diamond Studs & Solitaire Pendants: Everyday Pieces with Lasting Value

Diamond studs and solitaire pendants are among the most versatile pieces you can own. They’re worn daily, layered effortlessly, and often become the jewelry you reach for without thinking.

For the entire month of May, we’re offering 15% off diamond studs and solitaire pendants. So, it’s an ideal time to invest in these timeless essentials.

A classic pair of diamond studs can transition seamlessly from day to evening, while a solitaire pendant like this Hearts on Fire one adds a subtle point of light that complements any neckline. These pieces are also often chosen for meaningful gifts like birthdays, graduations, or personal milestones.

Whether you’re starting your collection or upgrading to a larger carat size, these are pieces designed to be worn and loved for years to come.

Engagement Rings & Loose Diamonds: A Limited-Time Opportunity

This event offers something truly breathtaking for those planning a summer proposal or wanting to jumpstart a custom piece for a milestone birthday or anniversary. 

For a limited time during the event, you can shop an extensive collection of loose diamonds and engagement rings at up to 25% off. These sale prices are available in-store only, allowing you to experience each diamond firsthand with the guidance of our team.

Loose diamonds give you the flexibility to design a ring that reflects your vision. You can compare shapes, sizes, and qualities side by side – something that’s difficult to replicate online. For many clients, this hands-on experience brings clarity and confidence to the decision-making process.

We’ll also have a curated selection of engagement rings available, ranging from timeless solitaires to more intricate designs.

This event is geared toward those just starting to browse and those who are ready to make a purchase. You’ll find both an impressive selection and great value that’s only available once a year here at Underwood Jewelers.

Experience the Big Diamond Sale at Underwood Jewelers

The Big Diamond Sale in Jacksonville & Ponte Vedra Beach is your opportunity to shop diamonds in a thoughtful, personal way.

From everyday diamond essentials like studs and pendants to once-in-a-lifetime pieces like engagement rings, this event brings together quality, selection, and timing. Our team is here to guide you through each step, ensuring you find something that feels right for your life and your style.

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We invite you to visit Underwood Jewelers between May 15th and May 23rd in Jacksonville or Ponte Vedra Beach to experience the event in person at any one of our three locations. If your summer proposal or milestone moment is just around the corner, now is the time to explore what’s possible.