Timeless & True: Celebrate September with Sapphire Jewelry

At Underwood Jewelers in Jacksonville and Ponte Vedra Beach, sapphire is the most popular gemstone we sell – and for good reason. Beloved for its timeless beauty and enduring symbolism, sapphire is September’s birthstone and a favorite choice for both personalized jewelry gifts and colored stone engagement rings, which have been growing in popularity with our clients.
Perhaps you’re celebrating a birthday, a milestone, or your own love story. Whatever the occasion, sapphire birthstone jewelry offers elegance, meaning, and a lasting connection to your special moments.

The Meaning Behind September’s Birthstone
Sapphires are most recognized for their deep blue hue, but they come in a spectrum of colors – except red, which classifies as ruby. Sapphire belongs to the corundum family and ranks just below diamond in hardness, making it a durable choice for everyday wear.
Historically, sapphires have symbolized wisdom, loyalty, and protection. In ancient Greece and Rome, royals wore sapphire to ward off envy and harm. Throughout the Middle Ages, clergy wore the gemstone to represent heaven, and kings believed sapphires protected them in battle. Today, sapphire continues to represent truth, sincerity, and faithfulness – qualities that make it a meaningful gift for loved ones or a symbol of personal strength.

Why Birthstone Jewelry Makes a Meaningful Gift
Birthstone jewelry is not only beautiful but personal. Gifting someone a piece of jewelry featuring their birthstone shows thoughtfulness and emotional intention. Birthstones help people feel more connected to their identity and heritage. Whether it’s a sapphire necklace to mark a September birthday or a delicate ring passed down as an heirloom, the sentiment behind birthstone jewelry makes it a gift they’ll treasure for life.
We often see customers gifting sapphire birthstone pieces to new mothers, close friends, and even themselves. Wearing your birthstone can boost confidence and serve as a daily reminder of your uniqueness. From dainty sapphire studs to statement pendants, these pieces carry emotional weight and lasting beauty.

Celebrating Milestones with Sapphire
Sapphire isn’t just for September birthdays. It’s also the traditional gemstone for 5th and 45th wedding anniversaries, making it a timeless way to commemorate lasting love. But wedding anniversaries aren’t the only special moments that call for sapphire. It’s a standout gift that blends beauty with meaning for milestone birthdays like 18, 21, 30, or 50.
More clients than ever are also exploring sapphire engagement rings as an alternative to diamonds. Whether it’s a royal-inspired blue sapphire halo or a modern three-stone design, these rings symbolize loyalty and individuality. With the rise in colored gemstone engagement rings, couples are embracing sapphires for their unique character, strength, and bold color.
And let’s not forget self-gifting – something we fully support at Underwood Jewelers. Treat yourself to a sapphire ring or bracelet to mark a career achievement, personal transformation, or a (stunning) reminder of your worth.

Shop Sapphire Birthstone Jewelry in Jacksonville & Ponte Vedra Beach
Whether you’re honoring a September birthday, planning an anniversary surprise, or shopping for a ring that breaks tradition with elegance and meaning, sapphire is a brilliant choice. At Underwood Jewelers, we offer an incredible selection of sapphire birthstone jewelry – from classic blue sapphires to modern gemstone styles, including estate pieces and designer collections.
Visit us in Jacksonville or Ponte Vedra Beach, or browse our sapphire collection online, to find a piece that speaks to you. With timeless quality and local care, we’re here to help you celebrate beautifully.
Locations & Hours

SAN MARCO
2044 San Marco Blvd.
Jacksonville, FL 32207
Phone:904-441-6284
Corporate Office: 904-398-4363
Fax: 904-398-6082
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM

PONTE VEDRA BEACH
330 A1A North, Suite 204
Ponte Vedra Beach, FL 32082
Phone: 904-674-3859
Fax: 904-280-9972
Hours of Operation
Monday - Friday: 10AM - 6PM
Saturday: 10AM - 5PM

AVONDALE
3617 St. Johns Avenue
Jacksonville, FL 32205
Phone: 904-441-6598
Fax: 904-387-4836
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM