SELL YOUR LUXURY WATCH AT UNDERWOOD JEWELERS
Sell Your Luxury Watch with Confidence
At Underwood Jewelers, we make selling your luxury watch seamless, secure, and straightforward. Whether you’re upgrading your collection, downsizing, or simply looking to turn your timepiece into cash, our experienced team in Jacksonville & Ponte Vedra Beach ensures you receive a fair and competitive offer.
We specialize exclusively in Rolex, Tudor, and Patek Philippe watches, guaranteeing you work with experts who understand the value, craftsmanship, and nuances of these iconic brands.
Have Questions About Selling Your Luxury Watch?
Contact Us with Questions
Sell Your Luxury Watch Inquiry Form
HOW OUR SELLING PROCESS WORKS
Selling your luxury watch is simple and transparent:
1. Drop Off Your Watch
Bring your timepiece to any of our three locations. We’ll create a detailed receipt, photograph your watch, and guarantee that it is fully insured while in our possession.
2. Expert Evaluation & Offer
One of our buyers will carefully inspect your watch and prepare a fair, competitive offer. You have complete control – you can accept or decline the offer with no obligation.
3. Accept & Receive Payment
If you choose to accept, we will issue a check promptly, making the transaction secure and straightforward.
4. Timeline
Most evaluations and offers are completed within 3-4 business days, though timing can vary depending on the watch and current appointment volume.
WATCHES WE BUY
Currently, we are purchasing only the following brands*:
- Rolex – Iconic designs, robust craftsmanship, and high market demand
- Tudor – Exceptional Swiss engineering and collectible models
- Patek Philippe – Rare, high-value timepieces known worldwide for prestige
*Please note that we are not accepting other brands at this time.
FREQUENTLY ASKED QUESTIONS
Do I need the original box and papers?
Having the original box, papers, and service history can help maximize your offer, but we evaluate every watch fairly, even without full documentation.
How long does the process take?
From submission to offer, most watches are reviewed within 3-4 business days.
Can I sell a watch that isn't currently running?
Yes, our experts can evaluate watches that need servicing, but condition may affect the offer.
How do I know I'm getting a fair offer?
Our specialists use current market data, brand reputation, and watch condition to provide competitive offers based on industry standards.
What if I have multiple watches to sell?
We can evaluate multiple pieces here in our store.
Can I trade in my watch toward a new purchase instead of cash?
Yes. In many cases we give you 25% more for a trade in value.
Can I sell my watch without an appointment?
Yes. You do not need an appointment to sell your watch. Anyone at any of our three locations can help you. They will take a photograph of your watch, type up a detailed receipt, and insure it while it is in our possession.
Do you buy watches internationally purchased?
Yes. Watches purchased outside the U.S. are considered, but bringing proof of purchase, warranty, or documentation helps streamline the evaluation.
What affects the value of my watch most?
Brand, model, rarity, originality, condition, service history, and completeness of the set all influence value.
How is the offer delivered and payment made?
Once your watch is evaluated and you accept the offer, payment can be made securely in-person.
WHY CHOOSE UNDERWOOD JEWELERS
Selling your watch with us means working with a team that values trust, expertise, and transparency. We’ve been serving Jacksonville & Ponte Vedra Beach for close to a century, and our reputation is built on professionalism and fair dealings. With years of experience handling luxury watches, we ensure that every transaction is smooth, secure, and rewarding.