Since the 1940s, Underwood’s has been honored to be part of the exclusive network of Official Rolex Jewelers. For decades, we’ve proudly partnered with Rolex, a brand synonymous with excellence and innovation, solidifying our reputation as one of the premier destinations for luxury timepieces in Jacksonville. Customers choose Underwood’s for our exceptional service, curated selection, and warm hospitality. Understanding that each Rolex often marks a significant milestone, we offer an in-house team of experts and watchmakers dedicated to the meticulous care of your cherished timepieces.

“When I graduated from college my grandfather came to me and said I want to give you a present and you can have anything you want, as long as it’s something you’ll always remember me for. So, he gave me the Rolex watch that I still wear today. A 14-karat yellow gold 34mm Date. It was a day I’ll never forget. A Rolex is an incredible family heirloom and one day my son and then grandson will receive my grandfather’s watch.”

“The story of Clayton Bromberg receiving a Rolex watch from his grandfather upon his college graduation has always resonated deeply with me. Witnessing Clayton wear that watch and hearing him recount how it serves as a constant reminder of his grandfather inspired me to do the same for my own son upon his college graduation. From a young age, Evan would try on my Rolex and ask me about its significance. I once told him that when he graduated from college, I would gift him a Rolex to celebrate his achievement. Evan has always been a big fan of Batman, so when Rolex introduced the new Oystersteel Rolex GMT with a blue and black bezel, I knew it was the perfect watch for him. On the eve of his college graduation, my wife and I presented the watch to Evan. I asked him if he remembered the promise I had made about a gift for his graduation, which we hadn’t discussed since I first mentioned it over 15 years ago. He remembered, and the look on his face as he opened the box and saw the Rolex GMT with the blue and black colors was priceless. He wears that watch every day, and it brings me great joy to know that it will always remind him of his graduation day and the special moment we shared.”

Visit Underwood’s in San Marco, where we offer a warm welcome to all guests. While walk-ins are always appreciated, we recommend scheduling an appointment for the finest service. Our Rolex team is dedicated to providing an extraordinary experience from the moment you arrive.