In Northeast Florida, the holidays mean twinkling lights on palm trees, breezy evenings with friends, and finding the perfect gifts for the people you love. If you’re celebrating in Jacksonville or Ponte Vedra Beach, there’s nothing like unwrapping something sparkly on Christmas morning.

We’ve hand-selected pieces that capture the spirit of the season. No matter your budget or style, you’ll find something unforgettable at Underwood Jewelers.

Dazzle Them with Diamonds This December

Looking for a gift that never goes out of style? Diamonds are always in season. These classic symbols of love and appreciation bring instant elegance to any holiday celebration. And this December, you can enjoy 15% off all diamond stud earrings and diamond solitaire pendants throughout the month. Whether you’re marking a milestone or adding a touch of sparkle to the season, these gifts are as lasting as your love.

Take a Cue from December Birthstones

December birthdays call for something a little extra special. So, why not gift them with one of this month’s three beautiful birthstones (tanzanite, turquoise, or zircon)? These vibrant gemstones offer bold color and personal meaning, perfect for holiday gifting with a thoughtful twist.

• Tanzanite & Diamond Pendant
  With its deep blue-violet hue, the tanzanite center stone captures the richness of the season, accented with diamond-covered filigree for a hint of sparkle.

• David Yurman Cable Flex Bracelet in Sterling Silver with Yellow Gold and Turquoise
  A bright pop of turquoise paired with iconic cable detailing with a Nitinol core to flex with your movements

• Erica Courtney Blue Zircon & Diamond Halo Dew Drop Stud Earrings
  These eye-catching statement earrings pay tribute to the turquoise waters of Florida’s gulf.

Gifts Under $1,000: Thoughtful Luxury for the Special People on Your List

Whether you’re shopping for your partner, a beloved family member, or even a well-deserved gift for yourself, our curated selection of under$1,000 jewelry offers meaningful elegance at an approachable price point.

For Her

• Ippolita 9-Stone Bracelet in Brezza
  This ocean-hued Ippolita 9-Stone Brezza Bracelet is ideal for the confident, free-spirited woman whose style is effortlessly chic and versatile. Handcrafted in hammered sterling silver with ocean-hued stones, this sculptural, stackable bangle is ideal for the individual who values organic texture and transitions smoothly between day and elevated evening wear.

• Pearl Stud Earrings in Yellow Gold with Pearls and Diamonds
  These radiant 18K Yellow Gold pearl and diamond studs are the perfect gift for the sophisticated woman who values classic style and versatile luxury in her everyday look. Their timeless design offers an understated sparkle that moves effortlessly from the boardroom to the holiday celebration, reflecting her poised confidence and impeccable taste.

• David Yurman Petite Cable Linked Necklace
  For the person who cherishes classic American design with a modern twist, the David Yurman Petite Cable Linked Necklace, blending sterling silver and 14K yellow gold, is an iconic talisman. Its beautiful adjustable chain and collectible 15mm links make it the perfect, versatile gift for a loved one who gravitates toward unique, meaningful jewelry.

• LAGOS Signature Caviar Bracelet
  With LAGOS’s iconic caviar beading and a contemporary silhouette, this sterling silver bracelet exudes quiet sophistication. It’s an ideal gift for the woman who appreciates jewelry that feels both distinctive and wearable.

For Him

• LAGOS Lapis Skull Bracelet
  Earthy yet edgy, this stretch bracelet pairs richly hued lapis gemstones with a sterling silver skull detail. It’s the perfect companion for the guy who appreciates bold details and expressive design.

• William Henry Summerset B10 Knife
  The ‘Summerset’ knife is the ideal gift for the modern executive or enthusiast whose style is refined and confident, and who values functional artistry. Built with aerospace titanium and exotic Damascus steel, it’s a statement piece for the man who insists on precision and expects sophisticated utility in his daily life.

• William Henry Meterorite Cufflinks
  For the professional man of substance and history, these William Henry Meteorite Cufflinks are an essential statement. Crafted from sterling silver and inlaid with authentic meteorite, they offer powerful, understated elegance that reflects a respect for the past and a curiosity for what lies ahead.

• Seiko Presage Classic with Blue Dial
  The Presage Classic is the perfect gift for the man of routine and dependability who favors enduring, understated style over flashiness. With its reliable automatic movement, rich blue dial, and versatile steel case and bracelet, this 100m water-resistant timepiece is suited for the professional who appreciates precision and quality in his daily wear.

Shop Local, Shine Bright at Underwood Jewelers

This holiday season, make your gift-giving simple, special, and close to home. At Underwood Jewelers, we’ll help you choose jewelry that lights up your loved one’s eyes as you celebrate what matters most. Visit us at one of our three locations to discover how effortless and meaningful holiday shopping is when you shop local.