Estate Jewelry Event at Underwood Jewelers in Jacksonville

Join us November 11-21, 2026, at our Avondale Store
Underwood Jewelers is hosting an Estate Jewelry Event in Jacksonville from November 11-21, exclusively at our Avondale location. If you’re shopping for a gift with personality or looking for something distinctive for yourself, here’s what estate jewelry is, how its styles vary, and how to choose a piece that fits the person and the occasion.
Estate jewelry is any previously owned jewelry, regardless of age. Within that category, jewelers generally use “vintage” for pieces at least a few decades old and “antique” for pieces roughly 100 years old or more. That means an estate selection can span many eras and styles rather than a single look. Jewelry doesn’t have to fit a predictable mold. And this event is a chance to find something that feels personal for someone special (or for yourself!).

Estate Jewelry Styles Across Design Periods
Much of estate jewelry’s appeal comes from craftsmanship and the character of different design periods, and across jewelry history, styles have shifted dramatically. Victorian-era pieces (1837-1901) often favored romantic, sentimental motifs, Art Deco designs of the 1920s and ’30s embraced crisp geometry, and Retro jewelry of the 1940s leaned into bold, sculptural gold. Because each piece is one of a kind, Underwood’s estate collection changes often, so every visit offers something new to discover.
What stays constant is individuality: designs with their own proportions, details, and personality. That connects naturally to personal style. An accent ring might catch the eye of someone who loves unexpected details and wants a distinctive touch in an everyday look. Statement earrings can suit someone with an expressive streak who likes to let one accessory define an outfit. And a dramatic necklace may draw in anyone who gravitates toward bold design and a strong focal point. There are no rules here, only possibilities worth trying on.

Estate Jewelry Gifts for Milestones and Holidays
When someone you love has a style all their own, estate jewelry offers a way to honor it. Instead of the predictable, look for something that feels like them: a design that echoes their taste or how they put a look together.
The occasion adds another layer of meaning. A milestone birthday deserves something as memorable as the year itself. A 10th anniversary might call for romantic detailing that reflects the life you’ve built together. For a retirement or the start of a new chapter, a distinctive piece can mark the moment long after the celebration ends. And with the holidays approaching, it’s a chance to choose a gift that feels truly considered.

Choosing Estate Jewelry for Yourself
Some of the most cherished jewelry purchases are the ones you make for yourself. (Because no one knows your taste better than you do!)
Maybe you’ve stepped into a new role, reached a personal goal, or noticed your style evolving. Moments like these can be a natural reason to choose a piece that feels true to who you are now. And you don’t need a milestone at all; sometimes a piece simply speaks to you.
Estate jewelry lends itself to this kind of discovery. Consider something outside your usual choices, perhaps a bolder necklace or an unexpected ring, and see how it feels. The Underwood Jewelers team can help you narrow down your options till you find something special that fits the chapter of life you’re in.
Estate Jewelry Event Dates and Location
The Estate Jewelry Event takes place November 11-21, 2026, exclusively at Underwood Jewelers’ Avondale location in Jacksonville. Before you visit, browse our estate jewelry collection online for a sense of our style range.*
Then stop by to explore the full estate selection in person. From a purposeful gift to something unexpected for yourself, we look forward to helping you find a piece that feels made for you.
*In-store selection may differ.
Denise Richards is Vice President of Underwood Jewelers in Jacksonville, Florida, and a GIA Graduate Gemologist as well as an AGS Certified Gemologist Appraiser. She brings both technical expertise and creativity to the jewelry industry. Denise serves as Secretary of the American Gem Society (AGS), Chair of the AGS Conclave Subcommittee, and is a past President of the AGS Young Titleholders. She also sits on the JCK Las Vegas Advisory Board and was the first recipient of the AGS Young Titleholder Award in 2015.
Locations & Hours
SAN MARCO
2044 San Marco Blvd.
Jacksonville, FL 32207
Phone:904-441-6284
Corporate Office: 904-398-4363
Fax: 904-398-6082
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM
PONTE VEDRA BEACH
330 A1A North, Suite 204
Ponte Vedra Beach, FL 32082
Phone: 904-674-3859
Fax: 904-280-9972
Hours of Operation
Monday - Friday: 10AM - 6PM
Saturday: 10AM - 5PM
AVONDALE
3617 St. Johns Avenue
Jacksonville, FL 32205
Phone: 904-441-6598
Fax: 904-387-4836
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM