Your Vision, Made Brilliant: Custom Jewelry Design in Jacksonville & Ponte Vedra Beach

Your story deserves more than something off the shelf. At Underwood Jewelers in Jacksonville, custom jewelry design is about more than beauty. It’s about honoring moments and creating something entirely your own. Here’s more about what to expect from the process, the types of custom pieces we create, and how custom jewelry is a fitting tribute to life’s biggest milestones.

Why Choose Custom Design?
There’s something incredibly powerful about wearing a piece of jewelry that was made just for you. It tells your story. It reflects your style. And it carries the kind of meaning you just can’t get from something mass-produced.
Some clients come to us to honor a special milestone. Others are simply ready to invest in something that feels more personal. Whatever the case, our goal is to design a piece that’s as unique as the occasion it represents.

What You Can Expect with Our Custom Design Process
Here at Underwood Jewelers in northeastern Florida, our process is designed to be seamless, collaborative, and tailored to your needs from first sketch to final polish. Here’s what to expect when you collaborate on a custom design with us:
- Consultation
You’ll meet with a design specialist to talk through your ideas, whether you have a clear vision or just a spark of inspiration.
- Design & Stone Selection
We’ll create a concept based on your preferences and walk you through selecting the perfect materials, including diamonds or gemstones.
- Approval & Production
Once the design is finalized and approved, your piece will be meticulously manufactured, and your vision will become reality.
- Timeline
Most custom pieces take 4-6 weeks to complete. We’ll communicate clearly at every step so you know what to expect.

What Can You Create?
Underwood Jewelers offers a wide range of custom services, including:
- Engagement Rings & Wedding Bands
- Family Heirloom Redesigns
- Milestone Necklaces, Bracelets, & Earrings
- Repurposed Diamonds & Gemstones
We’re also proud to offer custom engraving, gemstone sourcing, and unique settings tailored to your lifestyle and preferences.
Designed with the Coast (and Your Life) in Mind
Living in Jacksonville or Ponte Vedra Beach means your jewelry should suit your surroundings. Maybe that’s a durable, low-profile ring that fits your on-the-go lifestyle. Perhaps it’s a sapphire pendant that captures the color of the Atlantic or blue zircon earrings that match the waters of the Gulf.
When you work with us, you get more than a custom piece. You get a local jeweler who understands how to balance beauty with wearability and how to craft something that fits your world.

Transform What You Already Own
Have a ring you never wear? A pair of earrings that could use an update? Our team specializes in jewelry “makeovers.” This can take the form of resetting diamonds, reworking outdated styles, or simply helping you fall in love with your jewelry all over again.
Custom design isn’t always about creating something new. It can also be about honoring what already holds value.

Experience the Art of Personal Jewelry at Underwood Jewelers
The best custom jewelry isn’t just stylish. It captures the feeling of the special memory, moment, or milestone that you’re celebrating.
Visit us in Jacksonville or Ponte Vedra Beach to begin the process. We’re here to listen, to guide, and to create a custom piece that feels like it was always meant to be yours.
Locations & Hours
SAN MARCO
2044 San Marco Blvd.
Jacksonville, FL 32207
Phone:904-441-6284
Corporate Office: 904-398-4363
Fax: 904-398-6082
Holiday Extended Hours
December 8th - 12th: 10AM to 6PM
Saturday, December 13th: 10AM to 5:30PM
Sunday, December 14th: CLOSED
December 15th - 19th: 10AM to 6PM
Saturday, December 20th: 9:30AM to 5:30PM
Sunday, December 21st: 11AM to 5PM
Monday, December 22nd: 9:30AM - 7PM
Tuesday, December 23rd: 9:30AM - 7PM
Wednesday, December 24th: CLOSED
Thursday, December 25th: CLOSED
Wednesday, December 31st: CLOSED
Thursday, January 1st: CLOSED
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM
PONTE VEDRA BEACH
330 A1A North, Suite 204
Ponte Vedra Beach, FL 32082
Phone: 904-674-3859
Fax: 904-280-9972
Holiday Extended Hours
December 8th - 12th: 10AM to 6PM
Saturday, December 13th: 10AM to 5:30PM
Sunday, December 14th: CLOSED
December 15th - 19th: 10AM to 6PM
Saturday, December 20th: 9:30AM to 5:30PM
Sunday, December 21st: 11AM to 5PM
Monday, December 22nd: 9:30AM - 7PM
Tuesday, December 23rd: 9:30AM - 7PM
Wednesday, December 24th: CLOSED
Thursday, December 25th: CLOSED
Wednesday, December 31st: CLOSED
Thursday, January 1st: CLOSED
Hours of Operation
Monday - Friday: 10AM - 6PM
Saturday: 10AM - 5PM
AVONDALE
3617 St. Johns Avenue
Jacksonville, FL 32205
Phone: 904-441-6598
Fax: 904-387-4836
Holiday Extended Hours
December 8th - 12th: 10AM to 6PM
Saturday, December 13th: 10AM to 5:30PM
Sunday, December 14th: CLOSED
December 15th - 19th: 10AM to 6PM
Saturday, December 20th: 9:30AM to 5:30PM
Sunday, December 21st: 11AM to 5PM
Monday, December 22nd: 9:30AM - 7PM
Tuesday, December 23rd: 9:30AM - 7PM
Wednesday, December 24th: CLOSED
Thursday, December 25th: CLOSED
Wednesday, December 31st: CLOSED
Thursday, January 1st: CLOSED
Hours of Operation
Monday - Friday: 10AM - 5:30PM
Saturday: 10AM - 5PM