Your Vision, Made Brilliant: Custom Jewelry Design in Jacksonville & Ponte Vedra Beach

July 2, 2025
diamond ring displayed on maroon cloth

Your story deserves more than something off the shelf. At Underwood Jewelers in Jacksonville, custom jewelry design is about more than beauty. It’s about honoring moments and creating something entirely your own. Here’s more about what to expect from the process, the types of custom pieces we create, and how custom jewelry is a fitting tribute to life’s biggest milestones.

 

custom diamond ring

Why Choose Custom Design?

There’s something incredibly powerful about wearing a piece of jewelry that was made just for you. It tells your story. It reflects your style. And it carries the kind of meaning you just can’t get from something mass-produced.

Some clients come to us to honor a special milestone. Others are simply ready to invest in something that feels more personal. Whatever the case, our goal is to design a piece that’s as unique as the occasion it represents. 

3 loose diamonds between model's fingers

What You Can Expect with Our Custom Design Process 

Here at Underwood Jewelers in northeastern Florida, our process is designed to be seamless, collaborative, and tailored to your needs from first sketch to final polish. Here’s what to expect when you collaborate on a custom design with us:

  • Consultation
    You’ll meet with a design specialist to talk through your ideas, whether you have a clear vision or just a spark of inspiration.

 

  • Design & Stone Selection
    We’ll create a concept based on your preferences and walk you through selecting the perfect materials, including diamonds or gemstones. 

 

  • Approval & Production
    Once the design is finalized and approved, your piece will be meticulously manufactured, and your vision will become reality.

 

  • Timeline
    Most custom pieces take 4-6 weeks to complete. We’ll communicate clearly at every step so you know what to expect.
custom necklace on green velvet display

What Can You Create?

Underwood Jewelers offers a wide range of custom services, including:

  • Engagement Rings & Wedding Bands

 

  • Family Heirloom Redesigns 

 

  • Milestone Necklaces, Bracelets, & Earrings 

 

  • Repurposed Diamonds & Gemstones

We’re also proud to offer custom engraving, gemstone sourcing, and unique settings tailored to your lifestyle and preferences.

Designed with the Coast (and Your Life) in Mind

Living in Jacksonville or Ponte Vedra Beach means your jewelry should suit your surroundings. Maybe that’s a durable, low-profile ring that fits your on-the-go lifestyle. Perhaps it’s a sapphire pendant that captures the color of the Atlantic or blue zircon earrings that match the waters of the Gulf. 

When you work with us, you get more than a custom piece. You get a local jeweler who understands how to balance beauty with wearability and how to craft something that fits your world.

collection of different rings

Transform What You Already Own

Have a ring you never wear? A pair of earrings that could use an update? Our team specializes in jewelry “makeovers.” This can take the form of resetting diamonds, reworking outdated styles, or simply helping you fall in love with your jewelry all over again.

Custom design isn’t always about creating something new. It can also be about honoring what already holds value.

custom wedding bands on display

Experience the Art of Personal Jewelry at Underwood Jewelers

The best custom jewelry isn’t just stylish. It captures the feeling of the special memory, moment, or milestone that you’re celebrating. 

Visit us in Jacksonville or Ponte Vedra Beach to begin the process. We’re here to listen, to guide, and to create a custom piece that feels like it was always meant to be yours.

 

 

Locations & Hours

san marco store

SAN MARCO


2044 San Marco Blvd.

Jacksonville, FL 32207


Phone:904-441-6284

Corporate Office: 904-398-4363

Fax: 904-398-6082

Holiday Extended Hours


December 8th - 12th: 10AM to 6PM

Saturday, December 13th: 10AM to 5:30PM

Sunday, December 14th: CLOSED

December 15th - 19th: 10AM to 6PM

Saturday, December 20th: 9:30AM to 5:30PM

Sunday, December 21st: 11AM to 5PM

Monday, December 22nd: 9:30AM - 7PM

Tuesday, December 23rd: 9:30AM - 7PM

Wednesday, December 24th: CLOSED

Thursday, December 25th: CLOSED

Wednesday, December 31st: CLOSED

Thursday, January 1st: CLOSED


Hours of Operation


Monday - Friday: 10AM - 5:30PM

Saturday: 10AM - 5PM

ponte vedra beach store

PONTE VEDRA BEACH


330 A1A North, Suite 204

Ponte Vedra Beach, FL 32082


Phone: 904-674-3859

Fax: 904-280-9972

Holiday Extended Hours


December 8th - 12th: 10AM to 6PM

Saturday, December 13th: 10AM to 5:30PM

Sunday, December 14th: CLOSED

December 15th - 19th: 10AM to 6PM

Saturday, December 20th: 9:30AM to 5:30PM

Sunday, December 21st: 11AM to 5PM

Monday, December 22nd: 9:30AM - 7PM

Tuesday, December 23rd: 9:30AM - 7PM

Wednesday, December 24th: CLOSED

Thursday, December 25th: CLOSED

Wednesday, December 31st: CLOSED

Thursday, January 1st: CLOSED


Hours of Operation


Monday - Friday: 10AM - 6PM

Saturday: 10AM - 5PM

avondale store

AVONDALE


3617 St. Johns Avenue

Jacksonville, FL 32205


Phone: 904-441-6598

Fax: 904-387-4836

Holiday Extended Hours


December 8th - 12th: 10AM to 6PM

Saturday, December 13th: 10AM to 5:30PM

Sunday, December 14th: CLOSED

December 15th - 19th: 10AM to 6PM

Saturday, December 20th: 9:30AM to 5:30PM

Sunday, December 21st: 11AM to 5PM

Monday, December 22nd: 9:30AM - 7PM

Tuesday, December 23rd: 9:30AM - 7PM

Wednesday, December 24th: CLOSED

Thursday, December 25th: CLOSED

Wednesday, December 31st: CLOSED

Thursday, January 1st: CLOSED


Hours of Operation


Monday - Friday: 10AM - 5:30PM

Saturday: 10AM - 5PM

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