Welcome to Underwood Jewelers

Included in these pages are some of the brand names that share in the Underwood vision of quality. Also, you will find many pieces that we have created for you that carry the Underwood name. We hope you will stop by and see these special pieces and much more that awaits you in our San Marco store, our Shoppes of Ponte Vedra store and our Avondale store on St. Johns Avenue. All of our Sales Associates stand ready to serve you the way you would expect to be served by a Professional Personal Jeweler.

The Underwood's Story

At Underwood's we are devoted to being the best Jeweler in the South. We accomplish this through our long-term philosophy that quality in merchandise, presentation, personal service, and our integrity will bring the customer back to shop with us. Read more.