For that Special Moment

She Deserves the Best

Explore the Underwood's Collection

Operating in Jacksonville Florida for over 80 years.

At Underwood's we are devoted to being the best Jeweler in the South. We accomplish this through our long-term philosophy that quality in merchandise, presentation, personal service, and our integrity will bring the customer back to shop with us.

Need help choosing the perfect diamond?

Our certified gemologists work with you to find a diamond with the perfect balance of cut, color, clarity and carat.

Learn About the Underwood's Process