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At
Underwood's we are devoted to being the best Jeweler
in the South. We accomplish this through our long-term
philosophy that quality in merchandise, presentation,
personal service, and our integrity will bring the customer
back to shop with us.
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Underwood
Jewelers was founded in 1928 by industry legend Herbert
F. Underwood. The jewelry store started as a diamond
and watch store in Palatka, Florida, just prior to The
Great Depression. However because of great skills in
buying and selling diamonds and a lot of hard work Underwood
expanded to Jacksonville,Florida, in 1940; even though
the Depression was still going on.
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Leading
Jewelers of the world™ names Underwood's as elite charter member. Organization
recognizes exceptional world jewelers, places Underwood
among the first.
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