How to Buy a Diamond

This video addresses all of the issues a first time diamond buyer faces when contemplating purchasing a diamond engagement ring. Covered topics include: Diamond quality reports compared to diamond quality certificates, how is beauty measured in a diamond, the equipment used by gemologists in grading diamonds, how do you find a reputable jeweler, and the 4 C’s of diamond grading. Also included in this video is a segment from Underwood Jewelers founder, H.F. Underwood. This portion of the video originally aired in the early 1960’s and is as relevant today as it was then.