The Underwood's Philosophy

At Underwood's we are devoted to being the best Jeweler in the South. We accomplish this through our long-term philosophy that quality in merchandise, presentation, personal service, and our integrity will bring the customer back to shop with us.

Accredited Gem Laboratory of American Gem Society since June 24, 1971.


This same “Underwood Experience” will create new customers through the endorsements from our satisfied customers.

It is up to each of us to take care of our customer because if we don’t someone else will and the returning customer sets our future.

Need help choosing the perfect diamond?

Learn About the Underwood's Process